Brand identity redesign and e-commerce website for an online Arabic jewellery retailer.

Arabijoux is an online Arabic jewellery store that required a refreshed brand identity and an easy-to-manage online storefront. I designed a new logo and developed a brand guide to ensure consistent visual communication across the brand. I also designed and built the e-commerce website using Wix, focusing on a clean user experience that allows the owner to easily manage products and content without needing to handle design decisions.

The design direction focused on creating a refined and elegant identity suited to a jewellery brand. The logo was created using a clean typeface complemented by subtle Arabic typographic elements, with decorative accents “bejewelling” parts of the lettering to reference the jewellery products. This approach balances cultural inspiration with a modern aesthetic, helping the brand feel both distinctive and premium.