Logo Design
Brand Identity
Web design
Personal Brand Exploration
Personal branding project exploring adaptability, creative voice, and the role of design as meaningful communication.
This self-promotional branding project was created to position myself as a designer and explore how personal values can be translated into a visual identity. The concept centred on using design as a force for good — helping individuals and businesses communicate their message with honesty and impact. The identity was built around themes of fluidity and adaptability, reflecting a flexible creative approach across different styles and industries. The final system included a logo, stationery suite, CV, website concept, invoices, and promotional posters.
Project Info
| 01 | Project Type | Student Self-Promotion Brand Identity Design | ||
| 02 | Year | 2020 | ||
| 03 | Tools | Illustrator | Photoshop | InDesign | XD |
The visual concept focused on movement, versatility, and expression, using fluid forms and adaptable layouts to represent a designer who can shift between styles, industries, and creative challenges. The system was designed to feel bold yet approachable, balancing professionalism with personality.
And yes — this is not the branding I ultimately stuck with. Like any good creative process, personal style evolves, tastes change, and what felt like the future of branding at the time now lives proudly as part of the journey.
