Logo Design
Brand Identity
Advertising
Veridian Energy
Bold renewable energy brand identity designed to build trust, transparency, and awareness in the South African energy market.
Veridian Energy was a student branding project for a renewable electricity provider positioned as an honest and sustainable alternative to traditionally non-renewable energy suppliers in South Africa. The brief included competitor research and the development of a full brand identity system. The concept focused on educating consumers about where and how energy is produced through solar and wind farms, while offering a transparent fixed-rate model. Bold visuals and witty messaging were used to communicate confidence, trust, and a progressive movement toward environmental responsibility.
Project Info
| 01 | Project Type | Student Brand Identity & Strategy Project | ||
| 02 | Year | 2020 | ||
| 03 | Recognition | Pangolin Award – Best Copywriting | ||
| 04 | Tools | Illustrator | InDesign | Photoshop |
Design Approach
The visual direction aimed to break away from the predictable look of traditional energy brands. The logo was developed around an organic “V” to symbolise renewal, growth, and the natural energy sources behind the brand. Neon colour accents were introduced to represent energy, movement, and modernity. The softer, organic form of the logo also hints at a more casual and approachable tone of voice, reflecting a brand personality that feels honest, humorous, and relatable to a South African audience.
The visual direction aimed to break away from the predictable look of traditional energy brands. The logo was developed around an organic “V” to symbolise renewal, growth, and the natural energy sources behind the brand. Neon colour accents were introduced to represent energy, movement, and modernity. The softer, organic form of the logo also hints at a more casual and approachable tone of voice, reflecting a brand personality that feels honest, humorous, and relatable to a South African audience.
Recognition
These campaign adverts formed part of the Veridian Energy brand identity project and received the Pangolin Award for Best Copywriting at The Open Window’s annual graduate showcase in Centurion.
As part of the branding, a mall activation was developed to bring Veridian Energy’s renewable message to life through an interactive stationary bicycle game. Visitors could power TV screens by pedalling, demonstrating alternative energy in a hands-on way. Players then raced to deliver renewable energy to a city before non-renewable power sources, with high scorers competing for discounted electricity. The activation combined education, entertainment, and lead generation while reinforcing the brand’s focus on sustainability, innovation, and consumer engagement.
