Luxury vodka brand concept featuring fruit-infused flavours and vibrant packaging designed for social celebrations.

Milya Vodka was a conceptual branding project (one of my favourite projects) exploring the launch of a premium fruit-infused vodka range. The brief involved conducting competitor research, defining the brand voice, audience, and story, and developing a complete visual identity. Inspired by the founders’ grandmother, whose name represents “love for the people,” the brand celebrates connection and shared moments. The packaging features three flavour variants — watermelon, pineapple, and cherry — with vibrant gradients visible through the bottle, evoking the lights and energy of social gatherings and nightlife.